JO ROBBINS

Based on our research of the skin rejuvenation market, we helped reposition Jo Robbins, renowned skin expert, as Skin Architect, offering the unique benefit of a unisex range of products that help create ‘Strong Skin’. This is supported by an identity which utilises the brand’s initials to form an interlocked DNA strand icon, coupled with bespoke letterforms which we created for the branding.

The packaging exudes premium cues, produced on a dense black, smooth skin-like feel surface, with hot foiled metallics, and silk screened lettering.

The flowing technical pattern on the packing, which is also foiled, emphasises the skin strengthening properties of the products.

The packaging is designed to appeal to men and women alike.