NUTOPIA
Nutopia is a TV production company based in the UK and USA, created by former BBC2 controller Jane Root. Absolute Zero Degrees was commissioned to create for Nutopia a strong, muscular brand identity that would reflect their focus on ambitious factual series and factually inspired drama. We developed a positioning idea for the brand: “Thinking Big in Factual”, which inspired branding that is fresh, confident and open, appropriate to the market on both sides of the Atlantic and reflecting their heavy-hitting industry status.
