PUBLIC GALLERY

Housed in a Will Alsop building, Public Gallery is central to the regeneration of West Bromwich. We developed a motivating positioning and a distinctive brand identity incorporating a flexible messaging system. The new brand reflects the permanent exhibition of international work, which puts participation at the core of the gallery’s experience.

We created brand guidelines and introduced a dynamic colour palette based on the interior design by Ben Kelly, to reflect the vistors’ experience of the gallery and the iconic building.