SLEEK MAKEUP

Sleek MakeUP is the only masstige ranged make-up brand to have 30 shades of foundation and has impressive portfolio of make-up products that cater for women of ALL skin tones providing fashion-inspired, quality products at affordable prices.

Recently chosen as one of Marie Claire’s Five International beauty brands to watch, the brand has a highly engaged audience, is a makeup artist staple and is easily one of the most popular cosmetic cult brands in the vlog/blogosphere (with thousands of YouTube videos and blog entries).

Its cult following ensures that their limited edition i-Divine palettes sell out almost immediately.

Confident of their product collection we were approached to update their branding – which we described as a “Sleek – tweak” – cleaning the logo up but not going too far as to alienate their loyal core audience.

To create a more consistent look Absolute Zero Degrees also created a packaging range across 100 plus products – which immediately attracted Sephora to list the brand, which had eluded them before our redesign.

Absolute Zero Degrees also created a series of advertising concepts which ran in Grazia, More and Pride magazines throughout 2011 and into 2012.

Sleek MakeUp is available in the UK via Superdrug.