VICKI ULLAH
This brand of stylish, high fashion wigs and hairpieces created by renowned ‘crown princess’, Vicki Ullah, launched to great success within the Urban Retreat spa in Harrods. Looking to strengthen the brand’s positioning and create new packaging that would take the range into independent retailers and salons, Vicki Ullah approached Absolute Zero Degrees to review and refresh the brand identity. We worked with the existing logotype and color palette, whilst developing the peacock icon to convey a feeling of stylish elegance that would appeal to the brand’s target audience.
