When creating branding for a start up company, inspiration can come from anywhere. Working closely with a client and getting under the skin of the new brand is essential, so when co founder of Sunuva, Emily Cohen came back from her well deserved holiday in Italy, with a photograph of this boat we all were excited about its simple and stylish typography, which had been hand painted – so carried lots of personality and quirks.
At Absolute Zero Degrees we set to work redrawing the type from this image to create the Sunuva branding.
Their site has now launched with their first collection of ‘beachwear for little beach bums’.